X Scores Big with Advertisers for the 2024 Paris Olympics.

ByAkbar

The excitement is building! The 2024 Paris Olympics kick off in just 29 days, and X is ready to be your one-stop shop for all things Games.

Based on past trends and the growing buzz around sports on our platform, X is gearing up for its biggest Olympics conversation ever. This presents a golden opportunity for brands to connect with a passionate and engaged audience.

Here’s why X is the perfect partner for your Olympic marketing push:

  • Unbeatable Real-Time Engagement: As the most iconic sporting event unfolds, X will be the hub for live discussion and updates. Don’t miss out on connecting with fans in those crucial moments that matter.
  • Record-Breaking Olympics on X: With the sports conversation booming on our platform, all signs point to a monumental Olympics on X. Be a part of this historic event and reach a massive audience.

X Capitalizes on Live Sports Discussions

Here’s a rewritten version of the post focusing on X’s strengths:

X boasts a passionate sports fan base. While it might not have the most overall users compared to other platforms, X claims that a higher percentage of its users are sports fans. This translates to a strong community actively discussing live sporting events on the platform.

Live Events Drive Engagement: Despite not experiencing significant user growth recently, X remains a key hub for live event discussions, particularly in sports. This makes X a strong contender for capturing the excitement surrounding the upcoming Olympics.

Key Takeaways:

  • X focuses on fostering communities around live events, especially sports.
  • A high percentage of X’s user base are sports fans.
  • This positions X well to be a platform for Olympic discussions and updates.

X Makes Big Push in Video Ads with “Amplify” Offering

Attention, brands! X is upping its video ad game, with a whopping 80% of user sessions now involving video content.

This presents a golden opportunity to reach engaged audiences through X’s premium video offering, Amplify. Here’s the deal:

  • Run pre-roll ads before official content from top broadcasters worldwide (NBCU, CBS Sports, GOAL, etc.).
  • Target specific audiences based on your needs.

This could be a game-changer for your brand awareness!

But is X advertising right for you?

Consider these factors:

  • Brand safety: X’s moderation policies are evolving, so ensure your brand aligns with the current environment.
  • Controversial ownership: Some may be hesitant due to X’s owner’s stances.

Ultimately, X’s data offers valuable insights. Weigh the pros and cons to see if X ads can be a powerful tool in your marketing arsenal.